Want to stretch your imagination? Try to picture marketing in 1st century Israel as we know it today.
Who would be pictured on the billboards? I’ll bet they would be well dressed and good-looking (i.e., have all their teeth!). They would be inviting, and they would represent a company with a well-designed brand. You would be attracted to them… you would want to know more.
Now imagine this: the Creator of the Universe is about to launch the most important mission in the history of humanity; the earthly ministry of Jesus. And who does God pick as the franchise face of this important movement?
A bug-eating hermit named John the Baptist. You know, that guy who scores low on social skills and fashion sense!
“John’s clothes were woven from coarse camel hair, and he wore a leather belt around his waist. For food he ate locusts and wild honey.” (Matt 3:4 NLT)
I have to ask, why did God go ugly in the marketing department? I can think of two reasons… Read the rest of this entry »